Hyatt has added its new all-inclusive brand Vivid to its website and brand explorer (those cat 4 free night certs) despite announcing it back in the Spring of 2022.
The Vivid is part of Apple Leisure Group and AMResorts, both owned by Hyatt, and only ONE hotel under development (at least publicly).
You can access Hyatt’s page for the Vivid brand here.
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Hyatt’s Vivid Brand Information:
I wonder if this Vivid brand has been developed in partnership with adult entertainment shop Vivid Entertainment? It certainly could add some spiciness to this adult-only concept and differentiate it from the usual dull all-inclusive offerings that come with bad food and booze.
But frankly, is there a need for an additional all-inclusive brand for Hyatt in addition to the eight they already have? IHG has Avid, and now Hyatt is starting to promote its Vivid.
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