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We Called It: 15% Discount on Award Tickets for Some Delta Amex Cardholders


Eye of the Flyer, a division of Chatterbox Entertainment, Inc. has partnered with CardRatings for our coverage of credit card products. Eye of the Flyer and CardRatings may receive a commission from card issuers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed or approved by any of these entities.

You heard it here first last month (Yes, we’re aware the post disappeared for a while. Long story.). And now it’s official. Except the news is even better than we originally thought.

TakeOff 15 is live. But it’s not restricted to just Delta Air Lines SkyMiles® Reserve American Express cards.

Cardholders of six Delta SkyMiles® Amexes are now eligible to receive discounts of at least 15% on select award tickets. (Terms apply.) This is officially a new card benefit for the:

  • Delta SkyMiles® Reserve American Express Card
  • Delta SkyMiles® Reserve Business American Express Card
  • Delta SkyMiles® Platinum American Express Card
  • Delta SkyMiles® Platinum Business American Express Card
  • Delta SkyMiles® Gold American Express Card
  • Delta SkyMiles® Gold Business American Express Card

The Delta SkyMiles® Blue American Express Card is not eligible for TakeOff 15.

To celebrate, Delta and Amex announced elevated welcome offers for those six eligible cards. The offers are available through March 29, 2023.

Delta’s TakeOff 15

Delta SkyMiles members who add their eligible Delta Amex card to their Delta virtual wallets will see discounted award prices when searching “Shop with Miles” itineraries on Delta.com and in the Fly Delta app.

It looks pretty cool, right?

The discount does not apply to taxes and fees. You can pay those with a credit card — and it doesn’t have to be your Delta Amex. I booked a TakeOff 15 trip and used my Chase Sapphire Reserve®® to pay the taxes and fees. (Just for science.) I wouldn’t be surprised if that changes, though.

”At Least” 15%?

TakeOff 15 will round down the price nearest 100 miles. So, you might get an extra few tenths of a percent or something. (Hey, it’s better than a kick to the head!)

Are All Flights Eligible for TakeOff 15?

Nope.

Only itineraries in which all flights are operated by Delta Air Lines and/or Delta Connection are eligible. If there’s even one partner flight in your trip, the discount does not apply. (That said, some award flight searches may yield better prices on partner airlines. Though I’m not holding my breath.) So, you might see a disparity in prices when selecting trips.

Pay With Miles, Miles + Cash, and Delta Vacations are not eligible. Just full award tickets.

An Endeavor Air CRJ-200 (tail number N8891A) operating as a Delta Connection flight is seen from the Delta Sky Club at Chicago O'Hare International Airport (ORD).

”Can I Apply the Discount to Award Trips I Already Booked?”

No — but there’s sort of a way around that.

See what the current award price is for the trip you booked. If It’s cheaper than what you paid, cancel your reservation and rebook using the TakeOff 15 price.

”Can I Book Discounted Tickets for Other People?”

A Delta source pointed out that yes, you can book award travel for others using your TakeOff 15 discount. You don’t need to be on the trip with them.

The sun sets behind a Delta 757 at Kona, Hawaii (KOA). We took this picture on a trip paid with Delta SkyMiles!
The sun sets behind a Delta 757 at Kona, Hawaii (KOA). We took this picture on a trip paid with Delta SkyMiles!

Does TakeOff 15 Work for Authorized Additional Cardholders?

From what someone at Delta told us, it’s valid only for the primary cardholder. If you want to use TakeOff 15 but aren’t the primary cardholder, get thee your own Delta Amex 🙂 . (Or find a primary to book your ticket for you.)

What About Earning MQD?

Delta made the blockbuster announcement last year that award travel permanently earns MQM, MQS, and MQD. MQD earnings basically earned at a penny per SkyMile.

Award tickets booked with TakeOff 15 earn MQD based on the final, discounted price.

Glitches Already?

A source inside Delta told us exclusively that an internal memo indicates there are already known glitches pertaining to some of the award price displays — specifically when booking reservations for multiple people on the same reservation number. The final price should be accurate — but the total miles discounted might be incorrect on the shopping page if you have an outdated version of the Fly Delta app. Get the latest version of the app.

And then there’s this that a reader sent me.

More like, TakeOff 56!
More like, TakeOff 56!

Unfortunately, that problem corrected itself and he couldn’t book First Class for 37,400 SkyMiles.

Will Delta Crank Up Award Prices?

It’ll be interesting to see if Delta increases award prices to “make up” for the discounts. Plus, TakeOff 15 is a good incentive to enlist more Delta Amex cardholders (or inspire those who hold just the paltry Delta SkyMiles® Blue American Express Card to upgrade).

15% Discount For All the Premium Delta Amexes?

I found it interesting that the 15% discount applies to all Delta cards above the no-annual-fee Delta SkyMiles® Blue American Express Card (See Rates and Fees.) I’ve spoken with others who thought a tiered discount might be more appropriate.

For example, people holding the Delta SkyMiles® Reserve American Express Card — which carries a $550 annual fee (See Rates and Fees) be entitled to the 15% discount. But those who have only the Delta SkyMiles® Platinum American Express Card — a $250 annual fee card (See Rates and Fees) would get, say, a 10% discount.

Because the real winners here are Delta SkyMiles® Gold American Express Card and Delta SkyMiles® Gold Business American Express Card members. They get the 15% discount — while both of those cards offer a $0 annual fee for the first year, then $99 starting the second year. (See Rates and Fees for the Delta SkyMiles® Gold American Express Card. See Rates and Fees for the Delta SkyMiles® Gold Business American Express Card.)

Final Approach

Delta’s TakeOff 15 benefit is officially live. Eligible Delta SkyMiles Amex cardholders may receive discounts of at least 15% on qualifying award flights.

I think it’s a pretty sweet perk. We’ll have to see if (and how much) Delta increases award prices to cover the costs of its discounts.

What do you make of TakeOff 15?

 

 

 

 

To see rates and fees for the Delta SkyMiles® Reserve American Express Card, please visit this link. Terms apply.

To see rates and fees for the Delta SkyMiles® Reserve Business American Express Card, please visit this link. Terms apply.

To see rates and fees for the Delta SkyMiles® Platinum American Express Card, please visit this link. Terms apply.

To see rates and fees for the Delta SkyMiles® Platinum Business American Express Card, please visit this link’. Terms apply.

To see rates and fees for the Delta SkyMiles® Gold American Express Card, please visit this link. Terms apply.

To see rates and fees for the Delta SkyMiles® Gold Business American Express Card, please visit this link. Terms apply.

To see the rates and fees for Delta SkyMiles® Blue American Express Card, plplease visit this link.

Eye of the Flyer, a division of Chatterbox Entertainment, Inc. has partnered with CardRatings for our coverage of credit card products. Eye of the Flyer and CardRatings may receive a commission from card issuers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed or approved by any of these entities.

Responses are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.




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